GSM Explained: How to Choose the Right Paper Thickness

When printing, GSM determines how thick and premium your material feels.

What is GSM?

GSM (grams per square meter) measures paper weight. · The higher the GSM, the thicker and stronger the paper.

Why It Matters

• Durability – Higher GSM lasts longer

• Feel – Thicker paper feels more premium

• Usage – Different projects need different thickness

Common GSM Guide

• 70–90 GSM – Standard office printing

• 100–150 GSM – Flyers, posters

• 150–250 GSM – Brochures, quality prints

• 250–350 GSM – Business cards, invitations

• 350+ GSM – Premium packaging

How to Choose

• Use lower GSM for cost-effective mass printing

• Use higher GSM for branding and premium feel

Key Takeaway

GSM directly affects how your brand is perceived — not just how it looks, but how it feels.

Need help choosing the right paper? Printaland can guide you.