When printing, GSM determines how thick and premium your material feels. What is GSM? GSM (grams per square meter) measures paper weight. · The higher the GSM, the thicker and stronger the paper. Why It Matters Durability  – Higher GSM lasts longer Feel  – Thicker paper feels more premium Usage  – Different projects need different thickness Common GSM Guide 70–90 GSM  – Standard office printing 100–150 GSM  – Flyers, posters 150–250 GSM  – Brochures, quality prints 250–350 GS

Choosing the right finish can change how your design looks, feels, and performs. Quick Comparison Feature Matte Gloss Look Soft, muted, non-reflective Shiny, vibrant, eye-catching Feel Smooth, professional Sleek, polished Best For Text-heavy, corporate materials Photos, marketing visuals How to Choose Lighting  Gloss reflects light → may reduce readability Matte absorbs light → easier to read Durability  Gloss resists dirt better Matte hides fingerprints & scratches Purpose  

What is Lamination? Lamination is a finishing technique that adds a thin protective layer over printed materials. It helps protect against moisture, scratches, and daily handling — while also improving the overall look. Types of Lamination Gloss  – Shiny, vibrant, makes colours pop Matte  – Smooth, non-reflective, clean and professional Soft-Touch (Velvet)  – Premium feel with a subtle texture Why It Matters Protection  – Prevents scratches, smudges, and wear Durability  – Ex